Acclaimed master chefs and bakers share why they prefer California Raisins.
The Raisin Administrative Committee (RAC) is a non-profit organization that has its headquarters in Fresno, California, and is led by 47 California Raisin growers, packers and a public member. The RAC is directly overseen by the United States Department of Agriculture (USDA) and was created in 1949 to collect and distribute weekly delivery and monthly shipment data, publish an annual report on industry statistics and policies, and actively and directly market into 18 foreign nations as well as collaborate with the USDA’s Agricultural Marketing Service.
The RAC maintains officers in Singapore, China (including Hong Kong), Japan, South Korea, Taiwan,
the United Kingdom and Mexico. All offices are staffed by contracted marketing specialists with over 100 years of promotional experience collectively. These offices conduct active marketing campaigns on behalf of the California Raisin industry to encourage sales of California Raisins. RAC’s mission is to identify new markets, encourage demand via advertising, sales promotion and public relations. The RAC also distributes the results of health and nutrition research for the benefit of all industrial users and consumers.
Lastly, RAC’s overseas officers work with the local governments and importers to help resolve and revise as necessary any barriers to trade, whether they be unfair tariffs, incorrect applications of regulations, or standardization of pesticide residue regulations.