About Us
The Raisin Administrative Committee (RAC) is a non-profit organisation that has its headquarters in Fresno, California, and is led by 47 California Raisin growers, packers and a public member.
The RAC is directly overseen by the United States Department of Agriculture (USDA) and was created in 1949 to collect and distribute weekly delivery and monthly shipment data, publish an annual report on industry statistics and policies, and actively and directly market into 18 foreign nations as well as collaborate with the USDA’s Agricultural Marketing Service.
The Raisin Administrative Committee (RAC) maintains offices in Singapore, China (including Hong Kong), Japan, South Korea, Taiwan, the United Kingdom, and Mexico. These offices are staffed by contracted marketing specialists with over 100 years of combined promotional experience.
The RAC Southeast Asia office focuses on markets including Singapore, Malaysia, Thailand, the Philippines, and Indonesia, where it conducts active marketing campaigns on behalf of the California raisin industry to drive demand and sales in the region.
Key Activities and Campaigns
Below are some of the key activities and campaigns conducted in support of
the California Raisins industry:
RAC’s mission is to identify new markets and stimulate demand through advertising,
sales promotion, and public relations. It also disseminates health and nutrition
research to benefit both industry stakeholders and consumers.